A recent Initiative for a Competitive Inner City (ICIC) and Intuit survey found that nearly 89 percent of small business owners reported someone in their organization uses AI tools, yet many face obstacles like lack of knowledge and time. AI usage is abundant, but strategic implementation remains elusive.This is the gap
AIMU (AI Marketing University) by Crespo AI aims to close. More than just an educational platform, AIMU is an AI-powered learning ecosystem purpose-built to convert curiosity into capability. Designed for entrepreneurs and solo operators with no tech background, AIMU delivers actionable, outcome-focused lessons on tools like
ChatGPT, CapCut, ElevenLabs, and Perplexity, all aligned with marketing and business goals.
Such data underscores a broader trend: widespread desire, limited confidence. AIMU addresses this by rejecting abstract theory in favor of hands-on micro-courses focused on results.
Industry context reinforces the model. According to
BizTech Magazine’s small business AI report, 72 percent of small-business owners in the United States hold a positive view of AI, and usage of generative AI nearly doubled in one year, rising from approximately 20 percent to 40 percent between 2023 and 2024.
Nevertheless, worker confidence lags.
Business.com research found that though 42 percent of small and medium-sized businesses use AI, only about 37 percent of employees felt confident in their AI skills, and more than half of companies haven't trained their people. These findings highlight the need for accessible training solutions.
AIMU distinguishes itself in a crowded education landscape by prioritizing real-world implementation over traditional certification. Its micro-courses—typically under 30 minutes—are designed for busy professionals who need actionable results, not academic theory. All essential learning resources, including AI prompt packs, checklists, and digital badges, are provided at no cost within the Crespo AI ecosystem. Most importantly, instruction and execution are unified: users can learn a concept and immediately apply it using the integrated tools inside
Crespo AI’s All-Inclusive Plan.
AIMU access is fully included with Crespo AI’s All-Inclusive subscription, offering seamless entry into both learning and doing. For non-subscribers, a one-time $157 certification purchase includes limited access to a select AIMU certification and a 30-day trial of Crespo AI’s full dashboard, allowing learners to explore the complete ecosystem before subscribing.
Worldwide trends support AIMU’s approach.
EdTech market research predicts global investment will top USD 400 billion by 2025, with AI-powered learning on the rise. According to
ICA’s Intuit/ICIC report, small business owners overwhelmingly use podcasts, videos, and online forums to learn about AI before experimenting themselves.
These insights affirm the demand for flexible, outcome-driven training that aligns with entrepreneurial realities.
AI is not just an emerging tool—it’s quickly becoming table stakes. As CMSolitics notes, 77 percent of small businesses believe AI enhances their competitiveness, and 75 percent report improved confidence in their work quality after adopting AI tools. For many, AI use spans marketing, customer service, and operational tasks, saving up to 14 hours and $5,000 per month for daily users.
In short: the need for actionable, integrated training is urgent — and AIMU meets it. This system is not about teaching AI; it's about making AI work—quickly and effectively—for founders who don’t have time to waste.
In a business environment where access to AI is widespread but effective use remains rare, Crespo AI’s AIMU flips the script. It delivers fast learning, practical tools and meaningful outcomes. When founders don’t just learn but launch new capabilities in hours instead of months, that’s not education — it’s transformation.Explore AIMU at
crespopartners.org and discover how micro-courses, prompt packs, and platform integration can help you launch, automate, and grow — today.
