The average person sees 10,000 ads a day. Make yours unforgettable.
It’s no secret that attention is today’s most precious currency. But for small business owners, creators, and service pros using Crespo AI, it’s not enough to just get seen—you need to get remembered. That means showing up on the right platform, in the right format, with the right message—at the exact right moment.
So what separates the digital ads that drive ROI from the ones users forget in seconds? Creativity, precision, and emotional pull.
Let’s break it down.
Image Generated by Crespo AI
Pick the Platform That Matches Your Audience’s Mindset
In 2008, only 24% of Americans had a social media profile. Today, it’s over 81%—and that number keeps climbing. In this landscape, Google and Meta (Facebook + Instagram) dominate: they command over 75% of all internet ad growth.
That’s why choosing the right platform is step one. Are you selling services to professionals? Consider LinkedIn. Running a local restaurant or boutique? Facebook’s hyper-targeted local ads could be your sweet spot. Selling creative products or experiences? Instagram and TikTok offer visual-first discovery.
Know Who You're Talking To (And How They Scroll)
Audience research isn’t optional. It’s the GPS for your campaign strategy. And the more precisely you know your buyer, the better your creative will perform.
Who is your ideal customer? What platforms do they use most? What problems are they trying to solve? The more specific your answers, the more targeted and effective your campaigns become.
Once you’ve zeroed in, build messaging that feels native to the feed. LinkedIn copy shouldn’t sound like a TikTok hook. And Facebook static ads will need more context than a snappy Instagram Reel.
Break Through the Noise with Original, Emotionally Intelligent Content
Did you know the average clickthrough rate for digital display ads is just 0.06%? That’s not a typo. To rise above the noise, your ad must do more than inform. It needs to entertain, resonate, or surprise.
Use humor, authenticity, or storytelling to differentiate. Think outside the stock-photo box. Tap into nostalgia, challenges, or customer success moments. And remember: your first 3 seconds matter more than your last 30.
Look at how YouTube creators Rhett and Link parodied cheesy infomercials in the early 2010s. Their absurdly creative ads helped small businesses go viral—because they understood the assignment: be bold, be brief, be memorable.
Make It Interactive or Get Ignored
Today’s digital audiences expect more than passive viewing. Interactive ads—think polls, tap-to-vote stories, swipable carousels, and playable experiences—outperform static formats with clickthrough rates up to 6%.
Give your audience something to do, not just something to watch. Ask a question. Start a debate. Let them test, choose, or rate something. You’ll boost engagement and collect valuable feedback in the process.
Keep It Short. Keep It Sticky. Keep It Sincere.
The best digital ads are sharp, sincere, and emotionally intelligent. Instead of trying to sell everything at once, focus on one big idea. Lead with a surprising stat, clever twist, or relatable insight.
Avoid clichés. Choose clarity over cleverness. And speak in the voice your audience already uses.
Take Coca-Cola’s “Remove Labels” campaign: it made a statement without saying too much. A compelling visual, a core human truth—and suddenly, a global brand was more relatable than ever.
Don’t Chase Clicks. Create Connection.
Digital advertising isn’t about algorithms. It’s about people. Behind every impression is a person who wants to be inspired, entertained, or understood.
So aim to connect, not just convert.
Your next breakout campaign is already inside your Crespo AI dashboard. Use our Prompt Packs to get inspired, launch smarter and make digital ads people actually remember.
