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Guide to Creating a Facebook Business Page

How Local Entrepreneurs Can Stand Out, Show Up and Scale Up

May 13 2025

Image Generated by Crespo AI

It all starts with visibility.

When Claire, a boutique owner in Miami, launched her Facebook Business Page, she expected a trickle of traffic. Instead, she got 72 new inquiries in the first week. Why? Because Facebook is still where local discovery lives.

More than 3 billion people use Facebook monthly (Statista, 2024). Whether you're running a flower shop, fitness studio, or freelance consultancy, a Facebook Business Page is your digital front door. Here's how to set yours up — and set it apart.

Visibility, Credibility, and Community

A Facebook Business Page isn't optional. It's your storefront on the world's busiest block.

—Christian Crespo, Cofounder & Chief Brand Strategist

A Facebook Business Page gives you:
  • Visibility in search engines
  • Audience analytics and insights
  • Access to hyper-targeted, cost-effective ads
  • Local engagement tools like comments, reviews, and events

Setting Up Your Page

Step 1: Log In via Your Personal Facebook Account

Before you start, log into your personal Facebook account — it's the gateway to creating a business page. No account? Create one first.

Step 2: Navigate to “Pages” in the Sidebar

Find "Pages" in the left-hand menu. Click "Create New Page."

Step 3: Choose Your Page Type and Fill In Details

Pick a category (e.g., Local Business, Brand, or Service). Fill in your business name, category and a short bio. Accuracy matters — check spelling and grammar.

Your business description should pass the stranger test: could a new visitor instantly know who you are and what you do?

—Bryan Jaglal, Founder & Managing Partner

Optimize Your Page for Performance

Contact Details

Input accurate contact info — phone, website, email, and hours of operation. These are what people use to reach you. You can update this anytime via the "About" tab.

Visual Branding

Upload your profile photo (typically your logo) and a cover photo that conveys your vibe, location, or best-selling product.

Personalize Your URL

Which looks better?
  • facebook.com/janesbakery
  • facebook.com/profile.php?id=10930453029
Exactly.

How to Set It:

  • Go to "Settings"
  • Select "General Page Settings"
  • Under "Username," enter your custom handle
  • Hit “Save Changes”

Tell a Story in the About Section

This is where your mission, origin and offer come to life. Don’t just write what you sell — write why you started.

Include:
  • A clear business description
  • Your mission and values
  • Any founder story or local connection

People buy from people. Tell them why you do what you do.

—Brendan Crespo, Cofounder & Business Operations Expert

Engage Like a Local

The algorithm favors active businesses. That means:
  • Replying to comments and DMs
  • Posting consistently (behind-the-scenes, promos, customer stories)
  • Running local polls, giveaways, or shout-outs

—Gabriel Crespo, Cofounder & Head of Digital Influence

Claim Your Space

Your Facebook Business Page is more than a listing — it's a living extension of your brand. Set it up thoughtfully, then nurture it. The more real and responsive you are, the more your page will reward you.



About Crespo Partners

Crespo Partners helps small businesses grow through intuitive, AI-driven tools. Their platform, Crespo AI, makes automation simple—no tech skills required.

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